This May, Pearl Celebrates Tequila’s Finest

This spring, Pearl is unveiling a weekend-long celebration of tequila—kicking off with a multi-course dinner honoring the family-owned producers whose traditions and craftsmanship continue to shape the agave spirits industry.

We’re raising a glass to what’s ahead, grounded in deep respect for the makers, the methods, and the generations of knowledge poured into every bottle. Join us as we toast the people who’ve devoted their lives to the craft—and to the unforgettable experiences yet to come. Let's take a look at the itinerary.

The Weekend Lineup

Day 1: Distiller's Dinner at Hotel Emma

Friday, May 1, 2026 | 6:30 PM – 9:00 PM | Hotel Emma 136 E Grayson St, San Antonio, TX 78215

This is the crown jewel of the weekend. An intimate multi-course pairing dinner where you'll sit face-to-face with the families behind some of the world's most respected agave spirits. The evening begins with a 30-minute cocktail reception, then transitions to a guided tasting experience featuring a different agave spirit paired with carefully crafted cuisine at each course.

Meet the Distillers:

• Chava Rosales of Cascahuin
• Alex Orendain of Arette
• Gina Salles of El Tequileno
• Rene Carranza of Atanasio
• Carlos Mendez Blaz of Palomo Mezcal
• Alejandro Rossbach of Bozal Mezcal

The generations of craft and knowledge are ready to share them with you. They’ll lead you through the stories, heritage, and methods behind every pour. It’s immersive storytelling at its finest, one course at a time.

Day 2: Two Unmissable Experiences

Goodjuice Agave Spirits Festival Benefiting the San Antonio Food Bank

Saturday, May 2, 2026 | 1:00 PM – 4:00 PM | Pullman Market 221 Newell Ave, San Antonio, TX 78215

Spend the afternoon discovering some of the most exciting agave spirits being produced today. This walk-around tasting brings together over 30 curated brands pouring their favorite expressions and sharing the stories behind them.

Featuring brands like: Cascahuin, Fortaleza, G4, Arette, Volans, Montagave, Wild Common, Cazcanes, Atanasio, Valor, Bozal, Real Minero, Trascendente, Rey Campero, Caballito Cerrero, Viva Mexico, La Pulga, Humano, Zumbador, Partida, Nobleza 33, Amatitena, Carabuena, Ensueno, Don Vicente, Don Fulano, Trujillo, Back Bar Project, Creador, Aguasol, and more.

Move from table to table, meet the makers, and discover new favorites in one of Texas' most iconic hospitality destinations. This is where your palate gets educated, and your favorites list gets longer.

$75 per ticket | Includes tasting glass and $20 Alamo City Liquor gift card

Click here to get tickets

Ticketed Add-On: Los Lobos Concert Experience

Saturday, May 2, 2026 | Doors at 6:30 PM | Show at 7:30 PM | Stable Hall 307 Pearl Pkwy, San Antonio, TX 78215

Cap off the festival with legendary music. Los Lobos brings the iconic East L.A. sound to Stable Hall—a seamless blend of rock, Tex-Mex, country, and folk infused with the soulful rhythms of R&B, blues, and traditional Spanish music.

Arrive early to catch special guest Greyhounds warming up the crowd with groove-heavy sounds. Then settle in with complimentary cocktails at the Goodjuice Bar while you experience one of the coolest activations of the festival.

Click here to get tickets

$100 per ticket add-on

Click here to get the add-on

Plan Your Visit

Hotel Emma Partnership: Staying the weekend? Hotel Emma is offering Tequila Showcase attendees 35% off guest rooms and 20% off suites with code AGAVE26.

Click here to book your stay

Get Your Tickets Now

This is a limited-capacity celebration, and tickets are going fast—especially for the Distiller's Dinner.

• Distiller's Dinner – $245 | Friday, May 1
• Goodjuice Tasting – $75 | Saturday, May 2, 1:00 PM
• Los Lobos Concert Experience by Goodjuice – $100 | Saturday, May 2, 6:30 PM

Mix and match your experiences, or enjoy all three. The weekend is yours to design.

Discover more and purchase tickets at goodjuice.com.